What is the FREE Kid’s Movie Summer? For over ten years, Collin’s Road Theatres has participated in a national program that offers quality movies to kids for the summer. Admission to the movie is just as it states in the title – FREE to kids, and adults only pay $1. For the first time it was offered for five days a week Monday through Friday, for 11 weeks this summer. The Collins Road Theatre in Marion, Iowa offers a different kid’s movie weekly, some of which can be viewed in 3D. Western Fraternal Life sponsored a week again this year during the showing of Despicable Me 2.
The week we sponsored, Despicable Me 2, several thousand people walked through the doors of the theater. Many groups including daycares and summer school classes took the time to come and watch the movie. This year, we were able to include a video to explain our organization. The sound of children’s laughter started the moment Bruce, Sparkles the Clown, Officer Tom and Kelsey Logan (representing Western) walked into the auditorium. It did not stop until the entire theater and lobby were cleared.
Bruce did a great job of warming up the crowd by asking the kids questions for them to shout their answers. He introduced Sparkles the Clown, Officer Tom, and Kelsey Logan to each auditorium. Each day, Bruce gave away many different prizes to the children. Of those, Western Fraternal Life supplied two prizes each day, which included a koozie, travel mug, coffee cup, a sling bag, and a gift certificate to Dairy Queen.
At our sponsorship table, we offered information to meet the different needs of the guests. We had temporary tattoos, pens, brochures, and Child Identification Kits. At our table, each child was able to put their name in a drawing for a bike, and many of the kids were extremely excited for the opportunity. In the five days we brought in many bike registrations, but in the end there could only be one winner. His name is Paul, age 7.
All in all, FREE Kids Movie Summer was a fun time and a huge success. We want to thank Collins Road Theatres for putting this event on and letting us be part of it.