Summers Sales Conference

On April 30th, Western Fraternal Life agents came to Cedar Rapids, Iowa from all over the country for a two day conference. Several agents were first-timers to wfla and the conference while others were long-time agents. They came to share best practices, learn from one another, and to gain insight from top-notch speakers.

The afternoon started with lunch and mingling before diving right into the first speaker,  Dr. Lisa Van Allen. Dr. Lisa is a life and business coach and consultant and her presentation was called Mastering Your Sales Psychology. Lisa asked the agents to dig deep and find out what their passions were, and to make sure that their passions align with Western Fraternal Life’s mission. After some soul searching, it was time for dinner and more mingling!

The next morning started with an explanation of the re-organization of the sales and marketing department within wfla from Rudy Pino. Rudy explained that Sales will now be lead by him as Assistant Sales Manager with the help of Randy Pfeiler and Shannon Daugherty. Marketing will be led by Dan Anderegg with help from Kelsey Clapp. Next, agents were awarded for their performance in 2013. Image

After further explanation of sales contests and sales trip qualifications, two of wfla’s agents who have long time experience with life insurance and financial products gave a joint-presentation. Fabian Seyller and Brad Pratt were a dynamic team who lead a thoughtful discussion on what it really takes to be a long-term successful agent. Together, they were able to share their experiences of starting out and the best tools they used to become successful in their respective businesses.


The final speaker of the day was Kristen Hartnagel, a professional sales consultant, speaker, coach and trainer. Kristen represents Southwestern consulting and speaks on behalf of their sales consulting business. Kristen spoke to the agents about the getting and keeping prospects. Kristen also spoke about the value of getting a sales coach to become accountable in your sales. Coaching was heavily endorsed by several in the room.

The conference was a great success thanks to the great planning of those in the Marketing and Sales department and the agents who made it possible!

If you would like information about becoming an agent with Western Fraternal Life, click here.


An Agent You Should Know: Randy Kolarik


By Kelsey Clapp

Randy Kolarik began with Western Fraternal Life Association in July 1989, following in his father, Rudy Kolarik’s, footsteps. Randy attended the University of Wisconsin in River Falls and graduated with a B.S. in Animal Science with minors in Agri-Business and Farm Management. He and his wife Jodi have three children, Nick, Elizabeth, and Celia.

Randy was brought to wfla by former agency manager Dean Estling. What drew him to this company was what it offered as a whole. “It is a small company, but it is great not only being able to offer the insurance security, but also having the community service aspect. It is the ideal situation.” He loves the Single Premium Whole Life product that wfla has to offer because you are able to cover any age with it, and you know it will stay with the company because the premium has already been paid. Randy considers wfla’s scholarship program his favorite member benefit because it helps our members increase their knowledge. “You never know when that knowledge we are giving them could come back and help wfla in the future,” Randy noted.

Outside of his insurance business, Randy is active in Boy Scouts, church activities, and many different committees. Randy enjoys golfing, along with woodworking, and furniture refinishing. He likes to reclaim things from what he would consider the dump. Randy is a member of Lodge 108 and is the head cook for the lodge ‘booyah’ party that takes place annually. He actively participates in fraternal activities as a speaker at Lodge, District, and State Meetings.

In May, Randy will become the President of the National Association of Fraternal Insurance Counselors. He will hold this position from May 2014- May 2015. His duties will include speaking at state chapter meetings, dealing with the issues that arise, and taking care of the books. Randy will need to be there to serve the FIC members, and he will head the NAFIC National Conventions. The Home Office would like to congratulate Randy on this wonderful achievement in his career.

Randy has been awarded many different awards from wfla. He has been named Agent of the Year three times: 1997, 2007 and 2011. Randy was also named to the Century Club, Golden Quill, and has been part of the President’s Cabinet several times. He is consistently one of wfla’s leading agents and serves many members throughout the state of Wisconsin. He has also served as the President of the Wisconsin Fraternal Insurance Counselors.

Randy has attended many of wfla’s agent incentive trips, but a few really stick out in his mind. “In Puerto Vallarta many years ago, we were the only boat out on the water. We could see three hump back whales; they were so close that we actually got sprayed by one of them. We think he was putting on a show for us. Two of them swam under our boat, and the eye on the mom was as big as a steering wheel. If they had flipped their tail, we would have been shipped wrecked,” Randy recalls.

Randy would like to leave everyone out there with a bit of advice, “If you are looking for a career opportunity this is a good place to be. WFLA is a small company that offers strong financial as well as communities service opportunities. You are able to talk directly to the president of the company, and you get to know the people behind the scenes. It is the perfect opportunity.”

WFLA is thankful to have Randy Kolarik as a part of our team and we wish him the best in his future endeavors.